I don’t think I’ve ever been more excited for the return of a TV series than with True Detective. Sure, the first season had me on tenterhooks for the entire thing and I couldn’t wait to dive back into that world at the weekend but the main reason was these fantastic motion posters.
They give you a real sense of the universe True Detective is set in without showing very much at all. They’re subtle and elegant in all the right ways and, most crucially, make you want to sit down and watch the thing as soon as you can!
Motion posters present an interesting creative challenge. Rather than somewhere between a poster and a trailer, as many people think, they’re actually far more limited, and as the saying goes, restriction breeds creativity.
You see, motion posters have to be carefully constructed to be successful. They have to appear like a still image at first glance, so that even before they’ve loaded, they still advertise their subject movie or TV show well. That’s why, typically, they springboard off the regular poster key art, so that they always look good, even if you have a spluttering old laptop or an ancient Internet connection.
But this concept can be used in brand promotion and marketing and also on the other media like city lights or billboards. Static image is something that we are all used to and we didn’t event notice it anymore. The same thing is with the video.
But cinemagraph or motion poster is playing trick with us and we must take another look and make sure that we are not hallucinating. There is just something so magical and irresistible in them.. Add some interaction to it and you will sure have a viral wow effect. I am really looking forward to create something like this for our clients.